Innovations in Mobility: Incentivizing Behavior through Travel Rewards Programs
Transit riders in Dade County, Florida earn credits for actions such as riding the train to the airport, boarding a bus outside of peak times, or taking a bikeshare trip. Credits can then be redeemed for rewards including ride hail, carshare, and bikeshare. In 2019 and 2020 Miami-Dade Transit provided $300,000 for a number of “campaigns” promoting specific behaviors related to local transportation. Incentives have generated a strong behavioral response and have supported numerous MDT goals, including attracting new riders, promoting multimodal travel, and minimizing crowding during the pandemic.
This webinar brings together two travel-rewards program pioneers – Miami Dade Transit and LA Metro to discuss opportunities to incentivize behavior through travel rewards program.
-Joshua Schank, Chief, Office of Extraordinary Innovation, Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
-Alice Bravo, AICP, Director, Department of Transportation and Public Works, Miami-Dade Transit, Miami, FL
-Carlos Cruz-Casas, Assistant Director, Department of Transportation and Public Works, Miami-Dade Transit, Miami, FL
Series Sponsor: Christopher Pangilinan, Head of Global Policy for Public Transportation, Uber | Routematch, San Francisco, CA