Q'Straint "Put a Q in it"

Target Audience: This campaign primarily focuses on engaging school districts, public transit authorities, mobility passengers, and personal mobility equipment dealers, as well as school districts, vehicle manufacturers, and caregivers. Additionally, it indirectly appeals to maintenance directors, training supervisors, mass transit commuters, and accessibility advocates.

Strategy Objective:The core objective of this campaign is to encourage transit authorities, passengers, drivers, directors, supervisors, commuters, and accessibility advocates to embrace the "Put a Q in it" [Puts a Q (Q'Straint product) in it (transit, school bus or personal mobility vehicle)} approach for transit solutions. The purpose of this campaign is to inspire businesses to integrate Q'Straint products into their transit and mobility solutions. By doing so, they can effectively address any challenges that may arise during their customers' transit experiences, or alternatively, enhance the overall passenger experience by giving them autonomy during their commute. We've worked with transit authorities to create videos, conduct field tests, and use various media to develop a comprehensive and relatable.

Situation Challenge: Our motivation behind initiating this campaign is to persistently elevate awareness regarding the safety benefits associated with Q'Straint's 4-point securement systems and wheelchair securement stations. Additionally, we aim to foster greater acceptance and recognition of these innovative solutions within the global market.

Results Impact: As the transit landscape evolves, an increasing number of transit agencies are embracing Q'Straint products, and our campaign serves to support and further amplify this positive trajectory.

Why Submit: Our aim is to highlight the transformative impact of Q'Straint products on people worldwide. Authentic testimonials showcase these positive changes, emphasizing the potential for transformation when a company "Puts a Q (Q'Straint product) in it (transit, school bus or personal mobility vehicle)." Our 2023 campaign is engaging and educational portrayal of real-life Q'Straint product users. We've committed significant time, energy, and resources to this initiative and are wholeheartedly invested in its success. At Q'Straint, we hold passenger safety in the highest regard, and it's immensely gratifying to know that our customers are delivering the utmost level of safety and convenience to their clientele.