Mobility for America's Small Urban and Rural Communities
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The need for better mobility and access in small urban and rural
communities is placing new emphasis on the availability of public
transportation services, which have become essential both to sustain
and guide the growth in flourishing areas, and to revitalize areas
that continue to struggle.
Regardless of their current economic fortunes, small urban and
rural communities often lag behind in adequate public transportation.
Nearly two-thirds of all residents in these communities have few
if any transportation options:
This is an extraordinary hardship for the millions of car-less
households and nondrivers who reside in non-metropolitan America.
The lack of transit options puts low-income families, especially,
at a tremendous disadvantage economically. Middleincome Americans
spend less than 22 percent of their annual incomes on private transportation;
however, Americans in the lowest 20 percent income bracket, many
of whom live in rural settings, spend about 42 percent of their
total annual incomes on transportation. (2)
Today, there is a renaissance underway in public transportation
that extends well beyond our major metropolitan areas. In small
urban and rural communities nationwide, there is a growing recognition
of the broad-ranging benefits of public transportation:
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Greater freedom and independence to live and work in a variety
of settings
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More choice in how we travel and how we use valuable time and
money
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. Greater access to varied daily destinations
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Enhanced opportunity for individuals, families, businesses
and industry
While great strides have been made in the last decade to provide
more tranportation choices, more support is needed in small urban
and rural communities. Capturing these benefits in the years ahead
will require continued innovation, significant increases in transit
investment and broad support from political and community leaders.
The Changing Face of Rural America
Small urban and rural America is now home to 56 million residents
in 2,303 non-metropolitan counties, as well as 35 million more residents
living in rural settings on the fringes of metropolitan areas. (3)
In the 1990s, millions of Americans moved to non-metropolitan areas,
lured by the quality of life and the creation of new jobs relocated
from urban centers. This shift has contributed to a ten-percent
population increase in small urban and rural communities, nearly
three-quarters of which are still growing. (4)
Growing Environmental, Traffic Concerns
While small urban and rural communities may provide an improved
lifestyle, many are beginning to face dilemmas common to major metropolitan
regions, including declining air quality and increasing roadway
congestion.
Traffic congestion in small urban and rural areas is increasing
11 percent per year—twice the rate in urban areas. (5)
The overall number of Americans living in areas with substandard
air quality will increase seven percent by 2009, spreading the air-quality
burden increasingly across small urban and rural as well as urban
areas.
Figure 1
Non-metropolitan Population Change

Three-quarters of America’s non-metro counties continue to grow.
CTAA, Full Steam Ahead for Reauthorization
The looming threat of congestion and declining air quality is often
most dramatic in small urban and rural areas that serve as gateways
to the nation’s most attractive natural resources—our national parks,
forests and preserves. Where these areas are threatened, public
transit is increasingly being called on to enhance access while
reducing environmental damage.
Support for Innovative Transit Programs Should
be Expanded
As a result of their new challenges, small urban and rural areas
have become wellsprings of innovation in public transportation —
despite recurrent funding constraints and longstanding programmatic
restrictions. In several areas, innovative and effective transit
programs have been launched, but greater investment will be needed
to broaden their application to more small urban and rural communities.
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Through the Federal Job Access and Reverse Commute Program
authorized under TEA 21, nearly 400 new, innovative services
have been introduced in every state in the nation, benefiting
the population in small urban and rural communities.
CTAA, Job Access and Reverse Commute, www.ctaa.org/ntrc/atj/jarc/BriefHistory.asp
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For example, in the Savannah, GA region, Chatham Area Transit is
reconstituting itself as a "mobility enterprise" that coordinates
services across a multi-county, bi-state area. Reversing long-standing
fragmentation in service delivery, the restructuring was the result
of a reexamination of the agency’s mission and role in the face
of growth and development challenges and a widening geographic scope
of travel. (6)
Other innovative programs providing access for seniors, human services,
jobs, education and other needs include:
Lifeline for Seniors
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The Central Arkansas Development Council works with south central
Arkansas communities to provide transportation services to the
impoverished Lower Arkansas Region. The coalition serves 10
counties using fixed-route and demand-responsive services and
pays for transit services for its elderly customers with grants
and foundation funds.(7)
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In Harris County, TX, taxi operators assist seniors by providing
Medicaid transportation, ADA paratransit, and other contract
services for transit agencies. A countywide user-side subsidy
program utilizing taxis is under development. (8)
Access to Healthcare
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In the Mitchell, SD area (pop. 14,558), local communities created
public transportation alternatives that expanded access for
medical treatment and reduced healthcare costs by reducing in-patient
medical treatment and the costs of 911 responses and the use
of Emergency Medical Services. (9)
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Partnering in the delivery of small urban and rural transit
services has been a focus of attention in North Carolina since
1977, when the first state-level, interagency coordinating council
was formed. Today, coordination of human service and general
public transportation services through jointly developed plans
is a prerequisite for state funding, and coordinated services
are available across each of North Carolina’s 100 counties.
(10)
Enabling Opportunities in Jobs and Education
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In Alabama, small urban and rural communities use state and
county vehicles, including school buses, to provide access to
jobs or other services. The buses, which already stop in residential
areas, connect recipients with a central location from which
they can access training, employment and transportation options
at other sites.(11)
Figure 2
Growth of Transit Ridership in Small Urban and Rural Areas

The nationwide resurgence in public transit includes continued
growth in ridership on today’s small urban and rural services—up
by 32% since 1990. Through TEA 21, transit is making a difference
in America’s heartland.
American Public Transportation Association, 2002 Public Transportation
Fact Book
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Implementing a job-access transit program, Winchester, VA (pop.
23,585) and the Winchester/Frederick County Economic Development
Commission expanded access to thousands of manufacturing jobs
in the area that are tailored to the specific work shifts of
area employers. (12)
In addition to these wide-ranging benefits, expanded and enhanced
public transportation provides essential connections between small
urban and rural communities and the entire regional and national
transportation network of intercity buses, regional and national
rail service and the nation’s air passenger system.
Figure 3
Non-metropolitan Demographic Change

The 1930s is the only other decade besides the 1990s that experienced
small urban and rural population increases in all population categories.
CTAA, Full Steam Ahead for Reauthorization
Figure 4
Small Urban and Rural Investment Requirements

AASHTO and APTA have estimated rural and small urban transit
investment needs at approximately $1 billion per year over the next
six-year reauthorization period.
CTAA, American Public Transportation Association, Transit Program
Historic Funding Levels
Increasing Transit Investment Will Pay Off
The transit innovations emerging in small urban and rural America
represent new models for providing expanded and more cost-effective
mobility. If service expansion and continued innovation are to be
broadened and sustained, however, major increases in long-term funding
are essential.
In the months ahead, local, state and national elected officials
will have a unique opportunity to expand the reach and quality of
public transportation across small urban and rural America through
reauthorization of the Transportation Equity Act for the 21st Century—TEA
21. The needs—as well as the payoffs—are compelling for America’s
heartland communities and residents.
For more information on how to communicate the extraordinary value
of transit in small urban and rural America, contact your:
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Local transit and human service agencies
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State Departments of Transportation
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State transit associations
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The American Public Transportation Association
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The U.S. Department of Health and Human Services acknowledges
the importance of public transportation for job access in
small urban and rural areas.
U.S. Department of Health and Human Services, Office of Planning,
Research, and Evaluation of the Administration for Families
(ACF), Transportation in Rural Communities: Strategies
for Serving Welfare Participants and Low-Income Individuals
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Works Cited
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Community Transportation Association
(CTAA) Research Center— National Statistics, www.ctaa.org/ntrc/is_rural.asp
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The Bureau of Transportation Statistics,
Consumer Expenditure Survey, Transportation Statistics Annual
Report, 2000, www.bts.gov
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The Rural Rebound: Recent Nonmetropolitan
Demographic Trends in the United States, www.luc.edu/depts/sociology/johnson/p99webn.html
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The Rural Rebound
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CTAA, Full Steam Ahead for Reauthorization,
www.ctaa.org/data/reauthorization_ strategy.pdf
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TCRP Project J-8B, New Paradigms for
Local Public Transportation Organizations, case study material
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U.S. Department of Health and Human
Services, Office of Planning, Research, and Evaluation of the
Administration for Families (ACF), Transportation in Rural Communities:
Strategies for Serving Welfare Participants and Low-Income Individuals,
Rural Welfare Issue Brief, Rural Welfare to Work Strategies
Initiative, www.macroint.com/publications/transpo2.pdf
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Multisystems Consulting, Transit Trends,
The Newsletter of Multisystems Consulting, 2002
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Transportation in Rural Communities:
Strategies for Serving Welfare Participants and Low-Income Individuals
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North Carolina Department of Transportation,
Public Transit Division Transit program documentation
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Transportation in Rural Communities:
Strategies for Serving Welfare Participants and Low-Income Individuals
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Transit Trends
Other Sources
American Association of State Highway and Transportation Officials
and American Public Transportation Association, Money at Work: TEA-21
in Action, October, 2001
American Public Transportation Association, Transportation Partnership
for Tomorrow, Public Transportation—Wherever Life Takes You information
kit
APTA Transit News, "APTA Honors Innovative Welfare to Work Programs,"
Jan. 31, 2002, www.apta.com/news/releases/wtowawards.html
American Public Transportation Association, 2002 Fact Book, 53rd
edition, February 2003
Community Transportation Association (CTAA) Federal Flashes, "President
Bush Proposes Record Spending for FY2003," Feb. 6, 2002, www.ctaa.org/fednews/flashes/20020206.html
CTA Magazine, "Loudon County Transportation Keeps Pace," July/August
2002, www.ctaa.org/ct/julyaug00
FTA Livable Communities Initiative, Building Livable Communities
with Transit, www.fta.dot.gov/office/planning/lc/livable.pdf
National Cooperative Highway Research Program/TRB/National Research
Council, Community and Social Benefits of Transportation Investment,
NCHRP Project 8-36, Task 22, "Demonstrating Positive Impacts of
Transportation Investment"
The Surface Transportation Policy Project (1991-2001), Ten Years
of Progress: Building Better Communities Through Transportation,
November 16, 2001, p. 26, "Treasure Valley Community Partnership,"
www.transact.org/tenyears/fullreport.htm
Time, "The Great Escape," December 8, 1997
Transportation Equity Act for the 21st Century—TEA-21, Moving Americans
into the 21st Century, www.fhwa.dot.gov/tea21/h2400iii.htm
Welfare Information Network: Vol. 2, No. 10, June 1998, www.welfareinfo.org/transitneed.htm
1990 Census of Population data, calculated by ERS, "Comparison
of rural/urban and metro/non-metro residency patterns," www.ers.usda.gov/briefing/rurality/WhatisRural/
Research:
Cambridge Systematics Inc.
Editing, design and production:
Reichman Frankle Inc.