Group Two -- Grand Awards -- Campaigns
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For more information, contact Jack Gonzalez.
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Campaigns
Intercity Transit’s winning campaign was titled, “Get It and Go!” and boy did the youth in the Olympia, Washington area take heed! The agency employed a number of tactics including bus boards, print ads, banner ads, and developed a poster that promoted the new monthly youth pass. As a result, sales of the 2006 pass jumped 531 percent.
Campaigns
Intercity Transit (Promotion Campaign)
Olympia, WA
“Get It & Go”
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