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The need for better mobility and access in small urban and rural
communities is placing new emphasis on the availability of public transportation
services, which have become essential both to sustain and guide the growth in
flourishing areas, and to revitalize areas that continue to struggle.
Regardless of their current economic fortunes, small urban and rural communities
often lag behind in adequate public transportation. Nearly two-thirds of all
residents in these communities have few if any transportation options:
This is an extraordinary hardship for the millions of car-less households and nondrivers
who reside in non-metropolitan America. The lack of transit options puts
low-income families, especially, at a tremendous disadvantage economically. Middleincome
Americans spend less than 22 percent of their annual incomes on private
transportation; however, Americans in the lowest 20 percent income bracket, many
of whom live in rural settings, spend about 42 percent of their total annual incomes
on transportation. (2)
Today, there is a renaissance underway in public
transportation that extends well beyond our major
metropolitan areas. In small urban and rural
communities nationwide, there is a growing recognition
of the broad-ranging benefits of public transportation:
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Greater freedom and independence to live and work
in a variety of settings
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More choice in how we travel and how we use
valuable time and money
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Greater access to varied daily destinations
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Enhanced opportunity for individuals, families,
businesses and industry
While great strides have been made in the last decade
to provide more tranportation choices, more support is
needed in small urban and rural communities. Capturing
these benefits in the years ahead will require continued
innovation, significant increases in transit investment
and broad support from political and community
leaders.
The Changing Face of Rural America
Small urban and rural America is now home to 56 million
residents in 2,303 non-metropolitan counties, as well as
35 million more residents living in rural settings on the
fringes of metropolitan areas. (3)
In the 1990s, millions of Americans moved to non-metropolitan
areas, lured by the quality of life and the creation
of new jobs relocated from urban centers. This shift has
contributed to a ten-percent population increase in small
urban and rural communities, nearly three-quarters of
which are still growing. (4)
Growing Environmental, Traffic Concerns
While small urban and rural communities may provide an
improved lifestyle, many are beginning to face dilemmas
common to major metropolitan regions, including declining
air quality and increasing roadway congestion.
Traffic congestion in small urban and rural areas is
increasing 11 percent per year—twice the rate in urban
areas. (5) The overall number of Americans living in areas
with substandard air quality will increase seven percent by
2009, spreading the air-quality burden increasingly across
small urban and rural as well as urban areas.
Figure 1
Non-metropolitan Population Change

Three-quarters of America’s non-metro counties continue to grow.
CTAA, Full Steam Ahead for Reauthorization
The looming threat of congestion and declining air quality
is often most dramatic in small urban and rural areas
that serve as gateways to the nation’s most attractive natural
resources—our national parks, forests and preserves.
Where these areas are threatened, public transit is increasingly
being called on to enhance access while reducing
environmental damage.
Support for Innovative Transit Programs Should be Expanded
As a result of their new challenges, small urban and rural
areas have become wellsprings of innovation in public
transportation—despite recurrent funding constraints and
longstanding programmatic restrictions. In several areas,
innovative and effective transit programs have been
launched, but greater investment will be needed to broaden
their application to more small urban and rural
communities.
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Through the Federal Job Access and Reverse Commute
Program authorized under TEA 21, nearly 400 new,
innovative services have been introduced in every
state in the nation, benefiting the population in small
urban and rural communities.
CTAA, Job Access and Reverse Commute, www.ctaa.org/ntrc/atj/jarc/BriefHistory.asp
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For example, in the Savannah, GA region, Chatham
Area Transit is reconstituting itself as a "mobility enterprise"
that coordinates services across a multi-county, bistate
area. Reversing long-standing fragmentation in
service delivery, the restructuring was the result of a
reexamination of the agency’s mission and role in the
face of growth and development challenges and a widening
geographic scope of travel. (6)
Other innovative programs providing access for seniors,
human services, jobs, education and other needs
include:
Lifeline for Seniors
Access to Healthcare
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In the Mitchell, SD area (pop. 14,558), local communities
created public transportation alternatives that
expanded access for medical treatment and reduced
healthcare costs by reducing in-patient medical treatment
and the costs of 911 responses and the use of
Emergency Medical Services. (9)
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Partnering in the delivery of small urban and rural
transit services has been a focus of attention in North
Carolina since 1977, when the first state-level, interagency
coordinating council was formed. Today, coordination
of human service and general public transportation
services through jointly developed plans is a prerequisite
for state funding, and coordinated services are
available across each of North Carolina’s 100 counties. (10)
Enabling Opportunities in Jobs and Education
- In Alabama, small urban and rural communities use
state and county vehicles, including school buses, to provide
access to jobs or other services. The buses, which
already stop in residential areas, connect recipients with a
central location from which they can access training,
employment and transportation options at other sites. (11)
Figure 2
Growth of Transit Ridership in Small Urban and Rural Areas

The nationwide resurgence in public transit includes continued growth
in ridership on today’s small urban and rural services—up by 32% since
1990. Through TEA 21, transit is making a difference in America’s
heartland.
American Public Transportation Association, 2002 Public Transportation Fact Book
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Implementing a job-access transit program, Winchester,
VA (pop. 23,585) and the Winchester/Frederick County
Economic Development Commission expanded access to
thousands of manufacturing jobs in the area that are tailored
to the specific work shifts of area employers.
(12)
In addition to these wide-ranging benefits, expanded and
enhanced public transportation provides essential connections
between small urban and rural communities and the
entire regional and national transportation network of
intercity buses, regional and national rail service and the
nation’s air passenger system.
Figure 3
Non-metropolitan Demographic Change

The 1930s is the only other decade besides the 1990s that experienced
small urban and rural population increases in all population categories.
CTAA, Full Steam Ahead for Reauthorizationn
Figure 4
Small Urban and Rural Investment Requirements

AASHTO and APTA have estimated rural and small urban transit investment needs at approximately $1 billion per year over the next six-year reauthorization period.
CTAA, American Public Transportation Association, Transit Program Historic Funding Levels
Increasing Transit Investment Will Pay Off
The transit innovations emerging in small urban and rural
America represent new models for providing expanded
and more cost-effective mobility. If service expansion and
continued innovation are to be broadened and sustained,
however, major increases in long-term funding are essential..
In the months ahead, local, state and national elected
officials will have a unique opportunity to expand the
reach and quality of public transportation across small
urban and rural America through reauthorization of the
Transportation Equity Act for the 21st Century—TEA 21.
The needs—as well as the payoffs—are compelling for
America’s heartland communities and residents.
For more information on how to communicate the
extraordinary value of transit in small urban and rural
America, contact your:
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Local transit and human service agencies
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State Departments of Transportation
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State transit associations
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The American Public Transportation Association
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The U.S. Department of Health and Human Services
acknowledges the importance of public transportation
for job access in small urban and rural areas.
U.S. Department of Health and Human Services, Office of Planning,
Research, and Evaluation of the Administration for Families (ACF),
Transportation in Rural Communities: Strategies for Serving Welfare
Participants and Low-Income Individuals
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Works Cited
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Community Transportation Association (CTAA)
Research Center— National Statistics, www.ctaa.org/ntrc/is_rural.asp
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The Bureau of Transportation Statistics,
Consumer Expenditure Survey, Transportation Statistics Annual Report,
2000, www.bts.gov
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The Rural Rebound: Recent Nonmetropolitan
Demographic Trends in the United States, www.luc.edu/depts/sociology/johnson/p99webn.html
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The Rural Rebound
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CTAA, Full Steam Ahead for Reauthorization,
www.ctaa.org/data/reauthorization_ strategy.pdf
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TCRP Project J-8B, New Paradigms for Local
Public Transportation Organizations, case study material
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U.S. Department of Health and Human Services,
Office of Planning, Research, and Evaluation of the Administration
for Families (ACF), Transportation in Rural Communities: Strategies
for Serving Welfare Participants and Low-Income Individuals, Rural
Welfare Issue Brief, Rural Welfare to Work Strategies Initiative,
www.macroint.com/publications/transpo2.pdf
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Multisystems Consulting, Transit Trends,
The Newsletter of Multisystems Consulting, 2002
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Transportation in Rural Communities: Strategies
for Serving Welfare Participants and Low-Income Individuals
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North Carolina Department of Transportation,
Public Transit Division Transit program documentation
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Transportation in Rural Communities: Strategies
for Serving Welfare Participants and Low-Income Individuals
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Transit Trends
Other Sources
American Association of State Highway and Transportation Officials and American Public Transportation Association, Money at Work: TEA-21 in Action, October, 2001
American Public Transportation Association, Transportation Partnership for Tomorrow, Public Transportation—Wherever Life Takes You information kit
APTA Transit News, "APTA Honors Innovative Welfare to Work Programs," Jan. 31, 2002, www.apta.com/news/releases/wtowawards.html
American Public Transportation Association, 2002 Fact Book, 53rd edition, February 2003
Community Transportation Association (CTAA) Federal Flashes, "President Bush Proposes Record Spending for FY2003," Feb. 6, 2002, www.ctaa.org/fednews/flashes/20020206.html
CTA Magazine, "Loudon County Transportation Keeps Pace," July/August 2002, www.ctaa.org/ct/julyaug00
FTA Livable Communities Initiative, Building Livable Communities with Transit, www.fta.dot.gov/office/planning/lc/livable.pdf
National Cooperative Highway Research Program/TRB/National Research Council, Community and Social Benefits of Transportation Investment, NCHRP Project 8-36, Task 22, "Demonstrating Positive Impacts of Transportation Investment"
The Surface Transportation Policy Project (1991-2001), Ten Years of Progress: Building Better Communities Through Transportation, November 16, 2001, p. 26, "Treasure Valley Community Partnership," www.transact.org/tenyears/fullreport.htm
Time, "The Great Escape," December 8, 1997
Transportation Equity Act for the 21st Century—TEA-21, Moving Americans into the 21st Century, www.fhwa.dot.gov/tea21/h2400iii.htm
Welfare Information Network: Vol. 2, No. 10, June 1998, www.welfareinfo.org/transitneed.htm
1990 Census of Population data, calculated by ERS, "Comparison of rural/urban and metro/non-metro residency patterns," www.ers.usda.gov/briefing/rurality/WhatisRural/
Research:
Cambridge Systematics Inc.
Editing, design and production:
Reichman Frankle Inc.
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