APTA’s Green Means Go Campaign
Creating Public Service Announcements Targeted
At College-aged Students
Let Us Know What You Think
APTA has worked with 11 colleges around the country to develop Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation. The campaigns are designed for use by transit systems around the country.
College students worked directly with local mass transit providers’ communications and marketing departments in creating the PSAs. The specific deliverables include radio spots, print, bus and rail transit ads, video design for social networking sites, earned media through public relations, television storyboards for possible execution and other non-traditional tactics.
The top three schools will present their final presentations at the APTA offices in Washington, D.C. on May 22. APTA will then choose a national winner with a judging panel with representatives of local transit agencies and a representative from the Environmental Protection Agency. We will then further develop the campaigns and release them nationally which will be sponsored by both APTA and EPA.
In the meantime, we would like for you to tell us what you think of the samples of PSA video and radio clips. We understand you will not be able to fully evaluate the campaigns with the full in-person presentation, but we would like to get your reaction at least to some samples from the top three schools. If you have a preference, let us know which ones you rank first, second and third. Lets us know by May 21. Contact Mantill Williams at mwilliams@apta.com.
The top three schools are:
MissouriState University – “Go Green Go Public”
Website has both video and radio PSAs
http://www.gogreengopublic.com/
University of Pittsburgh - “Rethink Green”
Radio PSA
Video PSAs
Visitors should be advised that these video files are all large and some of them may take several minutes to download on slow connections.
Multi-Tasker
Romantic Dinner
One Sheet
Study Session
Lumber Jack
University of Wisconsin Milwaukee – “Think Green Now, Thank Yourself Later”
Website has both video and radio PSAs.
http://www.myspace.com/gogreenninja
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